Senior paid media strategy and execution. No babysitting required.
12 years in paid media, leading teams at the best B2B SaaS agencies in the industry.
You're a VP of Marketing with a full strategic agenda, a team to lead, and a life outside of work. Paid media shouldn't be one more thing on it.
You hired someone to run it so you wouldn't have to think about it. Instead, you're reviewing work that should have launched clean, chasing updates that should have come to you, and explaining your business to someone who should have figured it out by now. That's not support. That's another thing to manage.
Most engagements start with an audit. Here's what that looks like and what comes after.
You book a $2,000 paid account audit. I review everything — search terms, targeting, creative, structure, attribution. You get a clear picture of where budget is being wasted and exactly what I'd do differently. No commitment beyond this.
If the audit surfaces real opportunity — and it usually does — we talk retainer. I build a 30-day launch plan tailored to your audience, channels, and growth goals. You decide if you want to move forward.
Monthly retainer, proactive execution. Insights and recommendations come to you. Not status requests going the other way. You stay in the loop without being in the weeds.
Fixed-fee, always. No hourly rates, no media commissions, no incentive to spend more than you should.
A full account review: search terms, targeting, creative, campaign structure, and attribution. You get an honest assessment and a clear action plan. Most audits surface 20–25% of budget going to low-intent or irrelevant traffic.
One primary channel, fully managed. Strategy, execution, optimization, and monthly reporting. No account manager between us. No media commissions.
Both channels, fully managed. Everything in Core, extended across your full paid media mix. This is where most clients end up after the audit surfaces opportunity in both channels.
Most popularEverything in Full, plus quarterly competitive intelligence refresh and landing page strategy. For teams who want paid media treated as a growth system, not a line item.
I've spent 12 years leading paid media at some of the best B2B SaaS agencies in the industry. I've run the accounts, built the teams, and sat in enough client meetings to know exactly what a VP of Marketing actually needs from paid media support.
Before I touch a campaign, I run a competitive positioning and white space analysis that most operators skip. Combined with AI-accelerated research and execution, I get to strategy faster and launch smarter than a traditional agency setup.
It's not status updates. It's not someone who needs the business explained to them. It's a senior operator who already knows what good looks like and treats your budget like it's their own.
A small client roster is a feature, not a limitation. It's how I make sure every account gets the attention it deserves.
Start with an audit. $2,000. A clear picture of what's working, what isn't, and exactly what I'd do differently. No ongoing commitment required.
Start with an audit